Writing and Editing for Print and Web

ID : 82069   
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Enhance your company's image with copy that attracts attention and wins new customers. Learn the basics of copywriting techniques for print advertisements, direct mail, broadcast, sales literature, public relations and electronic media. Emphasis is placed on developing a creative strategy, market position and segmentation, writing for the buying cycle, messaging and persuasive writing. In addition, we analyze landmark creative campaigns from some of the world's most successful companies. Suggested text: The Copywriter's Handbook by Robert W. Bly. Prerequisite: None.
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Class Details

3 Sessions
Days of the Week :Multiple Days of the Week :
  Weekly - Mon, Wed.  
  Weekly - Mon.  

Location : CE South Building Location : 
  CE South Building.

Instructor : Sonja Dewing 



Please read:  UNM Tuition Remission eligible under Professional Development.



Registration Closes On
Monday, October 23, 2017 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
10/23/2017 - 10/25/2017 Weekly - Mon, Wed 6:00 PM - 8:30 PM Albuquerque, CE South Building  Map, Room: 219 Sonja Dewing 
10/30/2017 - 10/30/2017 Weekly - Mon 6:00 PM - 8:00 PM Albuquerque, CE South Building  Map, Room: 219 Sonja Dewing 

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